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Pre-launch — early access list is open — nothing here is live to use yet

Planned launch pricing — not yet purchasable

Every tier unlocks real features

Not three sizes of the same credit bucket. An agency pays three times the Business tier because it gets a genuinely different product — a sealed universe per client, white-label delivery and API access — not because it gets more of the same thing.

 

Pro

$39per month

Individual creators and solo operators

One person, one brand, the whole production pipeline. You describe the video; the system plans it, generates it, grades it and cuts it.

  • Moderate monthly generation credits
  • One to two locked characters, plus one locked brand profile
  • Full style library — every preset recipe, not a sampler
  • Standard model routing: the right model is picked per shot, automatically
  • Preview-before-final on every job, so nothing expensive runs on an unapproved concept
  • Plain-language editing — "more cinematic", "lower camera", "go back to version 4"
  • Full version history with seeds and settings retained
  • Automatic platform recomposition for 9:16, 1:1, 4:5 and 16:9
  • Conversational AI support
Join the list

Most complete fit for a business

Business

$99per month

Small and mid-sized businesses

Several product lines or sub-brands, a couple of people working on them, and hero shots that need to be the best of several attempts rather than the first one.

Everything in Pro, plus

  • Higher monthly credit allowance
  • Up to five brand profiles — one per product line or sub-brand
  • Two to three team seats
  • Model competition mode on hero shots: several models generate, an independent judge picks the winner
  • Priority render queue
  • Extended character and world bibles across all five brands
Join the list

 

Marketing Company

$299per month

Agencies managing multiple clients

Every client gets their own sealed universe — their own characters, world, products and brand lock — and nothing bleeds between them.

Everything in Business, plus

  • Highest credit allowance
  • Unlimited client brand profiles, each with its own locked character, world and brand bible
  • Unlimited team seats
  • Model competition on by default, not just for hero shots
  • White-label delivery — your agency's branding on delivered assets
  • API access
  • First-in-line support escalation
Join the list

There is no checkout on this site. These prices describe the product at launch and are shown so you can decide now whether it is worth your attention.

Feature comparison

What is actually different per tier

CapabilityProBusinessMarketing Company
Plain-English directingIncludedIncludedIncluded
Preview before final renderIncludedIncludedIncluded
Predicted cost shown before you spendIncludedIncludedIncluded
Independent quality judge on every resultIncludedIncludedIncluded
Surgical repair (fix one shot, not the project)IncludedIncludedIncluded
Full version history with seedsIncludedIncludedIncluded
Style libraryFullFullFull
Locked characters1–2ExtendedUnlimited
Brand profiles1Up to 5Unlimited
Team seats12–3Unlimited
Model competition modeHero shotsOn by default
Priority render queueIncludedIncluded
White-label deliveryIncluded
API accessIncluded
First-in-line support escalationIncluded

The billing commitments

These apply at every tier

Each one exists because of a specific, documented complaint pattern in this product category. They are the reason the pricing page and the product design were built together rather than separately.

You are not charged for a generation you rejected

Failed and rejected generations do not consume your allowance. The preview step exists so the expensive render only ever runs on something you already approved.

The cost is shown before it is spent

Every job carries a predicted quality, cost and latency before it starts. You decide whether a shot is worth the premium model or the cheap one — or you let the router decide and watch it explain why.

Credits do not silently expire

An allowance you paid for does not evaporate at the end of a billing month without notice.

A refund policy that resolves, not one that deflects

Support is AI-first and has real standing authority to resolve small disputes on the spot rather than routing them into a queue designed to outlast you.

Pricing questions

How much does Apex Flow AI Video Generator cost?
Three planned tiers: Pro at $39 per month for individual creators, Business at $99 per month for small and mid-sized businesses, and Marketing Company at $299 per month for agencies managing multiple clients. These are launch prices for a product that is not yet purchasable.
What is the difference between the tiers?
Each tier unlocks real capability rather than just a larger credit allowance. Pro gives one brand profile and one to two locked characters. Business adds up to five brand profiles, team seats, model competition on hero shots and a priority queue. Marketing Company adds unlimited client brand profiles each with their own locked bible, unlimited seats, white-label delivery and API access.
Will I be charged for generations that fail?
No. Failed and rejected generations do not consume your allowance, and a cheap preview gate means the expensive render only runs on a concept you already approved.
Is there a free trial?
Trial terms have not been finalised. The product is in pre-launch and nothing is purchasable yet — the early access list is how you find out what launch access includes.
Do credits roll over or expire?
Allowances do not silently expire at a billing boundary without notice. Exact rollover terms will be published before launch.

Join the early access list