Pre-launch — early access list is open — nothing here is live to use yet
Platform mastery
How to actually win on each one
Every platform rewards something different, and a guide that swaps the name and keeps the advice is worthless. These are written per platform: real format specs, real safe zones, what the feed genuinely rewards, and — just as usefully — what is overrated.
Full guides
The long game
YouTube
YouTube is the only major platform where a video you upload today can still be earning attention in three years. That single property should change how you make things for it.
6 sections · 5 formats · 6 answers
The cold-start machine
TikTok
TikTok's defining property is that the feed does not much care who you are. Every post gets shown to a small sample of people, and what happens in that sample decides everything after.
6 sections · 3 formats · 6 answers
Reach and relationship in one app
Instagram is unusual because it runs two economies at once. Reels are a reach economy that behaves much like TikTok — shown to strangers, judged on watch behaviour.
5 sections · 4 formats · 6 answers
Shorter guides
Real and accurate, deliberately shorter. Labelled honestly so nobody expects the length of the three above.
Video inside a text feed
X (formerly Twitter)
X is a text platform that plays video, not a video platform with text attached. That single fact explains most of the differences.
The widest, oldest audience
Facebook is frequently written off by people making content for a younger audience, which is precisely why it is often the least competitive place to reach an older, higher-intent one. The demographics genuinely differ from TikTok's, and content that lands on one will not automatically land on the other.
Platform specifications and duration limits change, sometimes without announcement. The figures here were correct when written and the first-party documentation linked at the foot of each guide is the authority — check it before a launch rather than trusting any third-party article, including this one.